Alyssa La Pine
About Alyssa La Pine
Alyssa La Pine is a Senior Account Executive at Sallie Mae, where she has worked since 2020. She has extensive experience in marketing and product management, having held various roles at companies such as Keurig Green Mountain, Toy State International, and J. Jill.
Work at Sallie Mae
Alyssa La Pine has been serving as a Senior Account Executive at Sallie Mae since 2020. In this role, she is responsible for developing and managing communication strategies for the Credit Card business. She collaborates with cross-functional teams to ensure compliance audits and reviews are conducted effectively. Additionally, she works closely with product and analytics teams to create customer-centric marketing campaigns, enhancing the overall customer experience.
Previous Experience in Marketing
Alyssa La Pine has a diverse background in marketing, having held several positions prior to her current role. She worked at Toy State International Limited as an International Product & Brand Manager from 2017 to 2018. Before that, she was a Marketing Coordinator at Imaginatik from 2010 to 2011 and served as a Contract Marketing Project Manager at J. Jill in 2018. Her tenure at Keurig Green Mountain, Inc. included roles as a Product Marketing Assistant, Product Marketing Coordinator, and Product Marketing Specialist II, spanning from 2011 to 2016.
Education and Expertise
Alyssa La Pine holds a Bachelor's degree in Multimedia and Graphic Design from Champlain College, which she completed from 2004 to 2008. She furthered her education by obtaining a Master of Business Administration (M.B.A.) in Advanced Management from the same institution, graduating in 2017. Her educational background provides her with a solid foundation in both creative design and business management, contributing to her effectiveness in marketing roles.
Background in Digital Marketing
In addition to her traditional marketing roles, Alyssa La Pine has experience in digital marketing. She worked as a Contract Digital Marketing Project Manager at Ruffalo Noel Levitz in 2019. Her responsibilities included collaborating with creative agency partners to produce email campaign creatives and coordinating with the Email Ops team to manage workflow and metrics for customer list pulls in campaigns. This experience has equipped her with skills in managing digital marketing initiatives.