Amy Yeung

VP And Deputy General Counsel @ Sallie Mae

About Amy Yeung

Amy Yeung serves as the Vice President and Deputy General Counsel at Sallie Mae, bringing extensive experience in legal roles across various companies, including ZeniMax Media and Lotame. Recognized as a leading expert in advertising technology, she speaks on topics such as data privacy and leadership at prominent conferences.

Work at Sallie Mae

Amy Yeung serves as the Vice President and Deputy General Counsel at Sallie Mae, a position she has held since 2022. In this role, she is responsible for overseeing legal matters and providing strategic guidance to the organization. Her experience in the legal field contributes to Sallie Mae's compliance and risk management efforts.

Previous Legal Experience

Prior to her role at Sallie Mae, Amy Yeung held several significant legal positions. She worked at ZeniMax Media (Microsoft) as Assistant General Counsel from 2009 to 2016. She then served as General Counsel and Chief Privacy Officer at Lotame from 2020 to 2022. Additionally, she was Deputy General Counsel at comScore, Inc. from 2017 to 2019 and held the position of VP - Legal at Dataminr, Inc. from 2016 to 2017.

Education and Expertise

Amy Yeung studied Political Science at the University of Chicago, where she earned her A.B. She later attended Duke University School of Law, further enhancing her legal expertise. Her educational background supports her extensive knowledge in data privacy, cultural change, and leadership, which she shares at various conferences.

Recognition and Awards

Amy Yeung has received several recognitions for her contributions to the legal and advertising technology fields. She was named by Business Insider as one of 20 experts in advertising technology. Additionally, she was honored as a 'Changemaker' in the Folio & AdMonsters Top Women in Media Awards and received a Thought Leadership Award from the Corporate Counsel Women, Influence, and Power in Law (WIPL).

Speaking Engagements and Contributions

Amy Yeung actively participates in discussions on data privacy, cultural change, and leadership. She has spoken at prominent events, including South by Southwest (SXSW), Duke University, and Hitotsubashi University Business School. Her involvement in self-regulatory organizations focuses on data analytics, research, and insights, highlighting her commitment to advancing industry standards.

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