Casey Scharer, MBA
About Casey Scharer, MBA
Casey Scharer is a Digital Marketing Manager with extensive experience in various marketing roles across multiple companies, including Freedom Mortgage and Newrez LLC. With an MBA focused on Digital Marketing from Montclair State University, Scharer possesses expertise in Display Marketing, Search Engine Marketing, and Social Media Marketing.
Current Role at Sallie Mae
Casey Scharer currently serves as a Digital Marketing Manager at Sallie Mae, a position held since 2021. In this role, Scharer is responsible for overseeing digital marketing strategies and campaigns, focusing on enhancing the company's online presence and engagement. The role involves leveraging various digital channels to reach target audiences effectively.
Previous Experience in Digital Marketing
Prior to joining Sallie Mae, Casey Scharer held several positions in digital marketing. Scharer worked at Freedom Mortgage in various roles, including Digital Marketing Strategy Manager from 2018 to 2020, where responsibilities included developing and executing marketing strategies. Scharer also served as Associate Director of Operational Communications for a brief period in 2020 and as a Marketing Specialist from 2017 to 2018. Additionally, Scharer worked at Newrez LLC as a Paid Media Manager from 2020 to 2021 and at Piazza Auto Group as a Social Media Marketing Specialist from 2016 to 2017.
Educational Background and Qualifications
Casey Scharer possesses a strong educational foundation in marketing and business administration. Scharer earned a Bachelor of Science in Marketing from Rider University, completing the program from 2012 to 2016. Following this, Scharer pursued an MBA with a concentration in Digital Marketing at Montclair State University, which is currently ongoing and expected to be completed in 2021.
Expertise in Digital Marketing
Casey Scharer has developed expertise in various aspects of digital marketing, including Display Marketing, Search Engine Marketing, and Social Media Marketing. This skill set is complemented by a solid understanding of marketing strategies and analytics, enabling effective campaign management and performance tracking.