Daniel Kim
About Daniel Kim
Daniel Kim serves as the Senior Director of Marketing Analytics at Sallie Mae, where he has worked since 2022. He has extensive experience in analytics and marketing roles across several companies, including NRG Energy and Marlette Funding.
Work at Sallie Mae
Daniel Kim has served as the Senior Director of Marketing Analytics at Sallie Mae since 2022. In this role, he focuses on leveraging data analytics to enhance marketing strategies and drive business growth. His position is based in Newark, Delaware, where he contributes to the company's mission of providing financial solutions for education.
Previous Experience in Analytics
Prior to joining Sallie Mae, Daniel Kim held various positions in analytics across multiple organizations. He worked at NRG Energy as a Sr. Forecasting and Optimization Analyst for eight months in 2014. He then transitioned to Marlette Funding, where he served as Manager of Analytics, Director of Marketing Analytics, and Director of Offline Acquisition from 2015 to 2020. Additionally, he worked at Epic Research as Director of Analytics and later as Senior Director of Analytics.
Education and Expertise
Daniel Kim earned a Bachelor’s degree in Business Administration with a focus on Finance from Temple University’s Fox School of Business. His educational background provides a strong foundation for his analytical skills and business acumen. He possesses advanced technical skills that enhance his ability to create value in business operations.
Professional Development Focus
Daniel Kim emphasizes the importance of fostering professional growth and developing talent within his teams. His leadership approach includes mentoring and guiding team members to enhance their skills and advance their careers in analytics and marketing.
Algorithmic Thinking and Business Efficiency
In his roles, Daniel Kim utilizes algorithmic thinking to streamline processes and drive business efficiencies. This analytical approach enables him to identify opportunities for improvement and implement strategies that enhance operational effectiveness.