Donna Vieira
About Donna Vieira
Donna Vieira serves as the Executive Vice President and Chief Commercial Officer at Sallie Mae, where she oversees revenue-generating business lines. With a background in strategic marketing and executive leadership roles at prominent financial institutions, she advocates for education and financial independence.
Current Role at Sallie Mae
Donna Vieira serves as the Executive Vice President and Chief Commercial Officer at Sallie Mae since 2020. In this role, she oversees all revenue-generating business lines, focusing on achieving core earnings growth and profitability targets. Her leadership is integral to aligning the company's mission with the advocacy for education as a foundation for success.
Previous Experience at JPMorgan Chase
Before joining Sallie Mae, Donna Vieira worked at JPMorgan Chase for eight years, holding various leadership positions. She served as Managing Director of Product & Marketing in Business Banking from 2011 to 2019 and as Chief Marketing Officer for Consumer Bank & Chase Wealth Management from 2014 to 2019. During her tenure, she led strategic marketing initiatives aimed at growing deposit and investment balances.
Background in Marketing and Product Development
Donna Vieira has extensive experience in marketing and product development across several prominent financial institutions. She held the position of Leader of the Small Business Products Group at Dun & Bradstreet from 2008 to 2011 and was the Head of Strategic Product Marketing for Global Wealth Management at Merrill Lynch from 2003 to 2008. Her career also includes a role as VP and General Manager at American Express from 1998 to 2003.
Education and Academic Qualifications
Donna Vieira earned her Bachelor of Commerce (BCom) degree in Business, Marketing, and Finance from Mount Allison University, completing her studies from 1983 to 1987. She furthered her education by obtaining a Master of Business Administration (MBA) in Marketing from Pace University's Lubin School of Business between 1992 and 1994.
Recognition and Advocacy
Donna Vieira has been recognized by Savoy Magazine as one of the 'Most Influential Black Executives in Corporate America.' She is an advocate for education, aligning her beliefs with Sallie Mae's mission to empower financial independence. She has been a member of The Executive Leadership Council since 2017, contributing to discussions on leadership and diversity in the corporate sector.