Drew Rebelo
About Drew Rebelo
Drew Rebelo serves as the Senior Director of Marketing Strategy and Analytics at Sallie Mae, where he leads a team focused on optimizing campaign efforts for student lending portfolios. With a background in marketing analytics and strategy, he has over a decade of experience in the financial services sector.
Work at Sallie Mae
Drew Rebelo has been with Sallie Mae since 2011, holding various positions that have contributed to the company's marketing strategies. Currently, as Senior Director of Marketing Strategy and Analytics, he leads a team of marketing analysts and strategists. His role focuses on enhancing efficiency and results in campaign efforts for student lending portfolios. Previously, he served as Marketing Analytics and Strategy Manager, where he developed marketing database and analytics programs that aided in account growth and customer acquisition. He also worked as Senior Analyst in Credit Strategies, designing portfolio analytics and multi-channel strategic market plans.
Education and Expertise
Drew Rebelo earned a Bachelor of Science degree in Business Management from The College of New Jersey, completing his studies from 2005 to 2009. His educational background provides a solid foundation for his expertise in marketing strategy and analytics. Over the years, he has developed skills in web-based analytics, marketing technology optimizations, and strategic recommendations for senior executives, contributing to his effectiveness in his current role.
Background
Before joining Sallie Mae, Drew Rebelo worked at The Provident Bank as a Customer Service Representative from 2006 to 2009. This early experience in customer service helped him understand client needs and expectations. Following this role, he transitioned to Sallie Mae, where he began as a Senior Analyst in Credit Strategies, gaining valuable insights into credit analytics and portfolio management.
Achievements
Throughout his career at Sallie Mae, Drew Rebelo has played a pivotal role in developing marketing strategies that support significant business growth. He has been responsible for originating key information related to the health and growth of a business portfolio that exceeds $21 billion in outstanding loans. His contributions to marketing analytics and strategy have been instrumental in enhancing the company's campaign efforts and overall performance.