Eric Barba
About Eric Barba
Eric Barba serves as the Vice President of Portfolio Growth Marketing at Sallie Mae, where he oversees various marketing strategies to enhance student loan origination. He has a diverse background in digital marketing and analytics, with previous roles at companies such as Barclaycard, OneMain Financial, and Capital One.
Current Role at Sallie Mae
Eric Barba serves as Vice President of Portfolio Growth Marketing at Sallie Mae, a position he has held since 2022. In this role, he oversees direct mail, email, lead generation, and owned media strategies to drive student loan origination volume. He is responsible for leading marketing teams across various digital channels, including Affiliates, Display, Paid Search, SEO, and Social Media. His efforts contribute significantly to the company's marketing initiatives.
Previous Experience in Digital Marketing
Eric Barba has extensive experience in digital marketing across several organizations. He worked at Barclaycard as AVP - Digital Marketing Lead for Retail Credit Cards from 2013 to 2015. He later served as VP/Director of Digital Marketing & Analytics at OneMain Financial from 2017 to 2018. His role at Epic Research included managing digital acquisition strategies from 2018 to 2021. Additionally, he held various positions at Capital One, including Business Analyst and Senior Marketing Manager, from 2006 to 2012.
Educational Background
Eric Barba holds a Master’s Degree in Business Management from Harvard University, where he studied from 2014 to 2016. He also earned a Bachelor of Science (B.S.) in Business Management and Management Information Systems from the University of Delaware's Lerner College of Business and Economics between 2004 and 2008. His educational background supports his expertise in marketing and analytics.
Achievements in Marketing
Throughout his career, Eric Barba has been accountable for achieving significant marketing results. At Sallie Mae, he is responsible for driving over $4 billion in private student loan origination volume through both paid and organic marketing channels. His leadership in digital marketing strategies has been instrumental in enhancing the effectiveness of marketing initiatives across various organizations.