Gerard Viau
About Gerard Viau
Gerard Viau serves as the Vice President of Portfolio Growth Marketing at Sallie Mae, where he has worked since 2018. He has extensive experience in marketing, having held various positions at Credit One Financial Solutions, Sallie Mae, JPMorgan Chase, and Digitas.
Current Role at Sallie Mae
Gerard Viau currently serves as Vice President of Portfolio Growth Marketing at Sallie Mae, a position he has held since 2018. In this role, he focuses on strategies to enhance portfolio growth and drive marketing initiatives. His extensive experience in the financial services sector contributes to his effectiveness in this position, where he oversees various marketing campaigns aimed at increasing customer engagement and acquisition.
Previous Experience at Sallie Mae
Before his current role, Gerard Viau worked at Sallie Mae as the Director of Internet Acquisition from 2009 to 2014. During this five-year tenure, he was responsible for developing online marketing strategies that increased the company's digital presence and customer base. He also held the position of Senior Director of Direct to Consumer Marketing from 2014 to 2024, where he managed marketing efforts directed towards individual consumers.
Career Background in Financial Marketing
Gerard Viau has a robust background in financial marketing, having worked at several notable companies. He was a VP and Senior Marketing Manager at JPMorgan Chase from 2004 to 2007, focusing on marketing strategies in Wilmington, DE. Prior to that, he served as Marketing Manager at Credit One Financial Solutions from 2007 to 2009 in Newark, DE, where he contributed to marketing initiatives that supported business growth.
Educational Background
Gerard Viau earned a Bachelor of Science degree from Millersville University of Pennsylvania, where he studied from 1991 to 1995. His education provided a foundation in business principles that have supported his career in marketing and management within the financial services industry.
Early Career Experience
Gerard Viau began his career as a Senior Associate at Digitas from 1999 to 2002 in New York, NY. This early experience in a digital marketing agency equipped him with skills in online marketing and consumer engagement, which he has applied throughout his subsequent roles in the financial sector.