Heather Stierly
About Heather Stierly
Heather Stierly is a Senior Marketing Manager specializing in Paid Media at Sallie Mae, where she has worked since 2021. She possesses strong skills in search engine marketing and has a diverse background in various marketing roles across multiple companies.
Work at Sallie Mae
Heather Stierly has been serving as the Senior Marketing Manager for Paid Media at Sallie Mae since 2021. In this role, she is responsible for managing paid media campaigns, focusing on strategic planning and execution to optimize advertising spend. Her efforts contribute to enhancing online visibility and customer acquisition for the organization.
Education and Expertise
Heather Stierly studied Marketing at Penn State University, where she earned a Bachelor of Science degree from 2007 to 2010. She also attended Reading High School from 2001 to 2005. Additionally, she studied Accounting at Drexel University for a year in 2005. Her educational background supports her expertise in search engine marketing and customer relationship management.
Background
Heather Stierly began her career in marketing after gaining experience in various roles. She worked at Cold Stone Creamery as a Crew Member from 2008 to 2010. Following that, she held positions at Traffic Planning and Design, Inc. as an MIS Cooperative Experience from 2006 to 2009, and at Paul Fredrick as a CRM Assistant from 2010 to 2012. Her career progressed with roles at Cargill Cocoa & Chocolate and Greenlane Marketing.
Achievements
Throughout her career, Heather Stierly has demonstrated a proven track record in enhancing customer relationship management through targeted marketing strategies. She has successfully led cross-functional teams in the development and implementation of marketing initiatives, showcasing her leadership capabilities in the marketing field.
Previous Work Experience
Before her current role at Sallie Mae, Heather Stierly worked at several organizations, including Gen3 Marketing as a Search Marketing Manager in 2018, LuckyVitamin as a Search Marketing Manager from 2018 to 2019, and Greenlane Marketing as a Senior Paid Media Account Manager from 2019 to 2021. These positions contributed to her extensive knowledge in managing paid media campaigns.