Jennifer Camelio
About Jennifer Camelio
Jennifer Camelio serves as the Vice President of Brand at Sallie Mae, where she focuses on direct-to-consumer initiatives and digital marketing strategies. With a background in fine arts and extensive experience across various industries, she leads an award-winning creative team to enhance brand identity and customer relationships.
Work at Sallie Mae
Jennifer Camelio has served as Vice President of Brand at Sallie Mae since 2021. In this role, she focuses on direct-to-consumer initiatives aimed at enhancing customer awareness and understanding. Camelio directs the development of digital experiences and marketing strategies that align with the company's strategic vision. Her leadership has contributed to establishing a strong brand identity, which she views as a vital asset for the company's reputation.
Previous Experience
Prior to her current role, Jennifer Camelio worked at Sallie Mae as a Creative Director from 2010 to 2014. In this position, she was responsible for leading creative projects and initiatives. Before her tenure at Sallie Mae, she was the Membership and Marketing Manager at YMCA from 2000 to 2005. Camelio's diverse experience spans multiple industries, including financial services, non-profit, higher education, and retail.
Education and Expertise
Jennifer Camelio holds a Bachelor of Fine Arts (BFA) in Fine Art and Graphic Design from the University of Central Florida. She also studied Fine Art at the University of Florida and completed Professional and Continuing Education at the Massachusetts College of Art and Design. Her educational background supports her expertise in developing integrated, cross-channel brand experiences and leading creative teams.
Leadership and Team Management
In her role at Sallie Mae, Jennifer Camelio leads an award-winning in-house creative team. She emphasizes the importance of establishing and maintaining a strong brand identity. Camelio's leadership style focuses on fostering deep customer relationships through effective marketing initiatives and strategic brand management.