Jonathan O'donnell
About Jonathan O'donnell
Jonathan O'Donnell is a Senior Director of Marketing Operations with extensive experience in digital marketing strategies and vendor management. He has held various leadership roles in marketing operations at companies such as Sallie Mae and Epic Research, and he has a strong background in data analytics and project management.
Work at Sallie Mae
Jonathan O'Donnell currently serves as the Senior Director of Marketing Operations at Sallie Mae, a position he has held since 2022. In this role, he is responsible for overseeing marketing strategies and operations, focusing on enhancing digital and content marketing initiatives. His leadership in this capacity contributes to the company's efforts in optimizing marketing performance and improving customer engagement.
Previous Experience in Marketing Operations
Prior to his tenure at Sallie Mae, Jonathan O'Donnell worked at Epic Research, where he held the position of Senior Director of Marketing Operations for six months in 2021. Before that, he served as Director of Marketing Operations at the same company from 2016 to 2021. His earlier experience includes a role as Email Marketing/Deliverability Manager at Progressive Business Publications from 2014 to 2016 and as Marketing Operations Manager from 2013 to 2016.
Education and Expertise
Jonathan O'Donnell studied Business Administration at Stevenson University, where he earned a Bachelor of Science degree. He also attended Great Valley High School. His educational background supports his expertise in marketing operations, vendor management, and leadership. He possesses strong skills in data analytics and project management, which are essential for developing effective marketing strategies.
Skills in Marketing and Branding
Jonathan O'Donnell specializes in developing and executing digital and content marketing strategies. He has expertise in managing business domains and IPs to maximize email and SMS performance. Additionally, he is skilled in product branding and copywriting, which helps in establishing a strong company identity. His comprehensive skill set allows him to effectively lead marketing operations and drive business growth.
Career Progression and Roles
Jonathan O'Donnell has a diverse career trajectory in marketing operations. He began his career at Progressive Business Publications, where he worked as a Conference Manager/Producer from 2011 to 2015. Over the years, he transitioned through various roles, gaining experience and expertise that led to his current senior director position at Sallie Mae. His career reflects a consistent focus on marketing operations and strategy.