Karin Mc Lean
About Karin Mc Lean
Karin McLean is the Director of Web Strategy and SEO at Sallie Mae, where she has worked since 2013. She has a diverse background in digital marketing and strategy, with previous roles at Bigmouthmedia, Nokia, and Iprospect.
Current Role at Sallie Mae
Karin Mc Lean serves as the Director of Web Strategy and SEO at Sallie Mae, a position she has held since 2013. In this role, she is responsible for overseeing the company's web strategy and search engine optimization initiatives. Her leadership contributes to enhancing the online presence and effectiveness of Sallie Mae's digital platforms. She is based in Newark, Delaware, United States.
Previous Experience at Bigmouthmedia
Prior to her current role, Karin Mc Lean worked at Bigmouthmedia in various capacities. She was the Head of Learning and Development from 2006 to 2011, where she focused on developing training programs. Additionally, she served as the Head of Organic Search from 2005 to 2006. Her tenure at Bigmouthmedia took place in Edinburgh, Edinburgh, United Kingdom.
Professional Background in Technology and Sales
Karin Mc Lean began her career in technology and sales, working as a Sales Engineer at Nokia from 1999 to 2002 in Espoo, Southern Finland. She also held positions at GTE Internetworking as an Implementation Coordinator from 1998 to 2000 in the United States and at Tsi as an Implementation Manager from 1997 to 1999 in Ariana, Tunisia. These roles provided her with foundational skills in technical implementation and client management.
Experience in Digital Marketing
Karin's experience in digital marketing includes her time at Iprospect, where she worked in Account Management from 2003 to 2004 and as a Sales Strategist from 2004 to 2005 in London, Greater London, United Kingdom. These roles involved managing client accounts and developing sales strategies, contributing to her expertise in the digital marketing landscape.
Career Progression in SEO and Web Strategy
Karin Mc Lean's career progression includes significant roles focused on SEO and web strategy. After her initial position at Bigmouthmedia, she transitioned to Sallie Mae as Web Strategy Manager - SEO from 2011 to 2013, before advancing to her current director role. Her extensive experience in SEO has shaped her approach to web strategy and digital marketing.