Katie Petersen
About Katie Petersen
Katie Petersen is a Retail Operations Manager at Sallie Mae, with a background in customer service and marketing. She has taught popular pole fitness classes and has extensive experience in multimedia content production and social media marketing.
Work at Sallie Mae
Katie Petersen has been serving as a Retail Operations Manager at Sallie Mae since 2021. In this role, she oversees retail operations, ensuring efficient processes and high levels of customer satisfaction. Her experience in retail management contributes to her ability to enhance operational effectiveness and drive engagement.
Previous Experience in Retail and Customer Service
Before joining Sallie Mae, Katie Petersen held various positions in customer service and retail management. She worked at Wayfair as a Customer Service Manager from 2020 to 2022. Prior to that, she spent several years at Granite Credit Union, where she progressed from a Call Center Representative to a Contact Center Supervisor, and ultimately to a Marketing Assistant.
Education and Expertise
Katie Petersen studied at Salt Lake Community College, where she earned an Associate's degree in Cosmetology, Barber/Styling, and Nail Instruction. She later attended the University of Utah, achieving a Bachelor's degree in Strategic Communications. Her educational background equips her with skills in multimedia content production and social media marketing.
Achievements in Social Media Engagement
Katie Petersen significantly increased member engagement by 96% through strategic social media posts. She implemented content calendaring and management using Hootsuite to enhance marketing campaigns. Her expertise in producing multimedia content using Adobe Creative Suite supports her efforts in creating engaging online content.
Background in Marketing and User Experience
Katie Petersen has a strong background in marketing, having worked as a Marketing Assistant at Granite Credit Union for six years. During her tenure, she administered UX testing during a corporate rebrand to improve website user experience. This experience highlights her ability to blend marketing strategies with user-centric design.