Lauren Mac Leod
About Lauren Mac Leod
Lauren Mac Leod is the Manager of Digital Marketing at Sallie Mae, where she specializes in conversion rate optimization and landing page development. With extensive experience in both B2B and B2C marketing, she has held various roles in digital marketing since 2010.
Work at Sallie Mae
Lauren Mac Leod has been serving as the Manager of Digital Marketing at Sallie Mae since 2023. In this role, she focuses on enhancing digital marketing performance through her expertise in conversion rate optimization and landing page development. Her responsibilities include overseeing digital marketing strategies that aim to improve customer engagement and drive online sales.
Previous Experience in Digital Marketing
Lauren has a diverse background in digital marketing, having worked in various capacities across multiple organizations. She was the Search Team Lead at Adtaxi from 2013 to 2016 and later served as the Director of Search Operations at the same company from 2016 to 2018. Additionally, she held the position of Paid Media Director at Upgrow for 8 months in 2023 and was the Director of Paid Media at EverConnect from 2018 to 2022.
Education and Expertise
Lauren holds a Bachelor of Arts in Communication from Suffolk University, where she studied Public Relations and Print Journalism from 2005 to 2009. Her educational background complements her professional expertise in ecommerce management, conversion rate optimization, and digital marketing strategies. She is proficient in using various digital marketing tools, including Kenshoo, Aquisio, and Marin.
Background in Marketing Roles
Lauren's marketing career began with roles such as Marketing Coordinator at The Mishra Group and INE Media from 2010 to 2011. She also gained experience as a Senior Account Manager at C-4 Analytics, LLC from 2011 to 2013. Additionally, she completed internships in public relations and marketing, including positions at Aigner Associates and Teen Voices.
Skills in Graphic Design
In addition to her marketing expertise, Lauren possesses skills in graphic design. She utilizes tools such as Adobe Illustrator, InDesign, and Photoshop to create visual content that supports her marketing strategies. This skill set enhances her ability to develop effective marketing materials and campaigns.