Melissa Bassett
About Melissa Bassett
Melissa Bassett is a Social Media Manager with a diverse background in event management and marketing. She has held various positions in organizations such as Johnson & Wales University, The Kraft Group & Affiliates, and iRobot, and currently works at Sallie Mae.
Work at Sallie Mae
Melissa Bassett has been employed at Sallie Mae as a Social Media Manager since 2022. In this role, she is responsible for managing the company's social media presence, developing strategies to enhance engagement, and overseeing content creation across various platforms. Her experience in social media management contributes to Sallie Mae's efforts to connect with its audience and promote its services effectively.
Previous Experience in Social Media Management
Before joining Sallie Mae, Melissa Bassett served as the Global Social Media Manager at iRobot from 2021 to 2022. In this position, she managed global social media strategies and campaigns, enhancing the brand's online visibility. Her previous roles also include working as a Marketing Specialist at Brahmin Leather Works from 2018 to 2021, where she focused on marketing initiatives and customer engagement.
Education and Expertise
Melissa Bassett studied at Johnson & Wales University, where she earned a Bachelor of Applied Science (B.A.Sc.) in Sports, Entertainment, and Event Management from 2013 to 2016. This academic background provided her with a solid foundation in event management and marketing, which she has applied throughout her career in various roles.
Background in Event Management
Melissa has a diverse background in event management, having worked as an Event Associate at The Kraft Group & Affiliates from 2017 to 2018. Additionally, she completed a Special Events Internship at WaterFire Providence in 2016, where she gained hands-on experience in organizing and executing events. Her early career also included roles that involved customer service and sales, contributing to her well-rounded skill set.
Early Career and Internships
Melissa Bassett began her career as a Sales Associate Cashier at Emma Jean's Cupcake Factory & Ice Cream Shoppe from 2011 to 2013. She also held internships, including a Sports Management Internship at PSE Agency in 2016 and an Associate position focused on Tickets and Events at the same agency. These early experiences laid the groundwork for her future roles in social media and event management.