Nadja Lawrence
About Nadja Lawrence
Nadja Lawrence is a Senior Marketing Manager specializing in Credit Card Portfolio Growth Marketing at Sallie Mae, where she has worked since 2019. She holds a Bachelor of Business Administration in Accounting from Delaware State University and has extensive experience in marketing roles at various financial institutions, including Bank of America and Barclays.
Current Role at Sallie Mae
Nadja Lawrence serves as the Senior Marketing Manager for Credit Card Portfolio Growth Marketing at Sallie Mae. She has held this position since 2019, contributing to the strategic development and execution of marketing initiatives aimed at expanding the credit card portfolio. Her responsibilities include utilizing reporting and analytics data to identify growth opportunities and implementing marketing strategies that support portfolio growth.
Previous Experience in Banking and Marketing
Prior to her current role, Nadja Lawrence accumulated extensive experience in the banking and marketing sectors. She worked at Bank of America as Vice President, Card Marketing Product Manager from 2009 to 2016, where she managed marketing campaigns and product strategies. Additionally, she held various positions at Barclays, including AVP, Marketing Lead for Marketing Planning and Strategy, and AVP, Marketing Lead for Existing Customer Marketing.
Educational Background in Business Administration
Nadja Lawrence studied at Delaware State University, where she earned a Bachelor of Business Administration (BBA) degree with a focus on Accounting. Her education spanned from 1988 to 1992, providing her with a solid foundation in business principles that she has applied throughout her career in marketing and finance.
Marketing Strategy Development
Throughout her career, Nadja Lawrence has developed creative briefs and collaborated with both internal and external creative teams to produce effective marketing collateral. Her role has involved managing marketing drive calendars to support monthly campaigns and ensuring the achievement of key deliverables, which have been essential in driving marketing success across various organizations.
Career Progression in Financial Services
Nadja Lawrence's career in financial services includes significant roles at major institutions. She began as Assistant Vice President at MBNA, focusing on business lending, and later transitioned to Bank of America, where she advanced to Vice President. Her diverse roles have equipped her with a comprehensive understanding of credit card marketing and portfolio management.