Nina Fedder
About Nina Fedder
Nina Fedder serves as the Senior Director of Portfolio Growth Marketing at Sallie Mae, where she has worked since 2021. With over 15 years of experience in B2C marketing, she has held various roles in consumer marketing and audience development at organizations such as Gannett and USA TODAY NETWORK.
Current Role at Sallie Mae
Nina Fedder serves as the Senior Director of Portfolio Growth Marketing at Sallie Mae, a position she has held since 2021. In this role, she leads a team that focuses on driving the marketing strategy for private student loans across multiple channels. Her responsibilities include developing new strategies to establish, nurture, and deepen customer relationships, which is critical in the competitive landscape of student financing.
Previous Experience at Gannett | USA TODAY NETWORK
Before joining Sallie Mae, Nina Fedder worked at Gannett | USA TODAY NETWORK in various roles. She served as Consumer Marketing Director from 2014 to 2017, where she managed marketing initiatives in Wilmington, Delaware. Prior to that, she was an Audience Analyst from 2010 to 2012 and a Regional Sales Manager from 2012 to 2013. These positions contributed to her extensive background in consumer marketing and audience development.
Career Progression at Sallie Mae
Nina Fedder has held multiple positions at Sallie Mae, showcasing her growth within the organization. She was the Customer Marketing Manager from 2017 to 2019, followed by the Senior Customer Marketing Manager from 2019 to 2020. She then transitioned to the Portfolio Growth Marketing Director for private student loans from 2020 to 2021 before assuming her current role. This progression highlights her expertise in customer marketing and portfolio growth.
Educational Background
Nina Fedder earned her Bachelor of Arts degree in English and Art History from the University of Delaware, where she studied from 2003 to 2007. This educational foundation has provided her with strong analytical and communication skills, which are essential in her marketing career.
Expertise in B2C Marketing
With over 15 years of experience in B2C marketing, Nina Fedder specializes in retention and audience development. Her strong foundation in segment marketing and analytics enables her to effectively develop strategies that enhance customer engagement and loyalty across various marketing channels.