Pia Bennett Jääskeläinen
About Pia Bennett Jääskeläinen
Pia Bennett Jääskeläinen serves as the APAC Marketing Manager at Salt in Auckland, New Zealand, where she has worked since 2021. She has extensive experience in marketing management, having held positions at various companies, including Interbrands Wines & Spirits and New Zealand Mint.
Work at SALT
Pia Bennett Jääskeläinen has served as the APAC Marketing Manager at Salt since 2021. In this role, she collaborates with various stakeholders, including internal teams, customers, and external service providers, to develop and implement effective marketing strategies. Her responsibilities include managing key customer campaigns and overseeing project management within the marketing team. She is also involved in creating social media content and organizing events tailored to the APAC region.
Previous Experience in Marketing
Before joining Salt, Pia Bennett Jääskeläinen held several marketing positions. She worked as a Marketing Manager at Interbrands Wines & Spirits Oy from 2017 to 2018 in Helsinki Area, Finland. Prior to that, she was the Marketing Manager and Business Development Consultant at New Zealand Mint from 2013 to 2017. She also served as a Marketing Manager at Villa Maria Estate in Auckland, New Zealand, from 2008 to 2009. Earlier in her career, she worked as a Global Project Manager at Allied Domecq Spirits & Wine in London for five months in 2004.
Education and Expertise
Pia Bennett Jääskeläinen earned a Master's Degree in Marketing from Hanken School of Business and Administration in Helsinki. She studied there from 1993 to 1998, gaining foundational knowledge and skills that have supported her career in marketing. Her educational background complements her extensive professional experience in various marketing roles across different industries.
Background
Pia Bennett Jääskeläinen has a diverse professional background that includes significant experience in marketing management and project management. She has worked in various countries, including New Zealand, Finland, and the United Kingdom. This international experience has equipped her with a broad perspective on marketing strategies and stakeholder engagement.