Gabby Arencibia
About Gabby Arencibia
Gabby Arencibia serves as the Director of Field and Channel Marketing at SambaSafety, bringing extensive experience in field marketing from various companies, including JAGGAER and MicroStrategy. She holds a Master's degree in Media Communication and a Bachelor's degree in Mass Communication with a focus on Advertising.
Current Role at SambaSafety
Gabby Arencibia serves as the Director of Field and Channel Marketing at SambaSafety. She has held this position since 2023. In this role, she is responsible for developing and executing marketing strategies that align with the company's goals. Her focus includes enhancing channel partnerships and driving field marketing initiatives.
Previous Experience in Field Marketing
Prior to her current role, Gabby Arencibia worked at Adaptiva as Director of Worldwide Field Marketing from 2022 to 2023. She also held various positions at MicroStrategy, including Senior Manager of Field Marketing from 2019 to 2021 and Field Marketing Manager from 2017 to 2019. Her experience includes a tenure at JAGGAER as Field Marketing Lead for North America in 2021.
Marketing Career Background
Gabby Arencibia has a diverse background in marketing, having worked at several organizations. She was a Marketing Manager at Silent Circle from 2016 to 2017 and served as Channel Marketing Manager II at VERISIGN from 2015 to 2016. Her career at VERISIGN also included roles as Field Marketing Manager II and Marketing Copywriter from 2011 to 2015.
Educational Qualifications
Gabby Arencibia holds a Bachelor's of Science in Mass Communication with a focus on Advertising from Towson University, which she attended from 2007 to 2009. She furthered her education by obtaining a Master's of Arts in Media Communication from Regent's College, Webster University, from 2010 to 2011. Additionally, she studied Mass Communication and Advertising at Kent State University from 2005 to 2007.
Expertise in Marketing Strategy
Gabby Arencibia specializes in strategic planning for comprehensive and integrated marketing programs. Her expertise includes sales alignment, support, and enablement, as well as pipeline development. She has a proven track record of creating engaging marketing campaigns that drive results.