Kristie Wieland
About Kristie Wieland
Kristie Wieland serves as the VP of Marketing at SambaSafety, where she has significantly improved lead volume and repositioned the Sales Development Representatives team. With a background in communications and extensive experience in marketing roles, she has contributed to various organizations over her career.
Work at SambaSafety
Kristie Wieland currently serves as the Vice President of Marketing at SambaSafety, a position she has held since 2022. In this role, she has significantly revamped the company's Go-To-Market efforts, leading to a 60% improvement in lead volume within three quarters. Prior to her current position, she was the Director of Marketing at SambaSafety from 2019 to 2022, where she focused on enhancing lead generation and nurturing processes. Her efforts included unifying sales and marketing teams and aligning marketing strategies with the customer journey.
Previous Experience at Noodle Pros
Before joining SambaSafety, Kristie Wieland worked at Noodle Pros as an Education Specialist from 2018 to 2019 for eight months in the Greater New York City Area. During her time there, she contributed to educational initiatives and partnership development. Additionally, she briefly held the position of Director of Partnerships at Noodle Pros in 2019 for four months, working remotely.
Career Background
Kristie Wieland has a diverse background in marketing and communications. She worked at Allied Building Products as a Communication and Event Manager from 2008 to 2018 for ten years. She also served as a Marketing Communications Consultant at FRONTSTEPS in 2018 for three months in the Greater Denver Area. Earlier in her career, she was the Executive Director of Communications at The Princeton Review from 2000 to 2007 for seven years in New York, NY.
Education and Expertise
Kristie Wieland earned her Bachelor of Arts (B.A.) degree in Communications from Monmouth University, where she studied from 1993 to 1997. Her educational background has provided her with a solid foundation in communication strategies, which she has applied throughout her career in various marketing and leadership roles.
Marketing Achievements
Throughout her career, Kristie Wieland has implemented various marketing strategies that have led to measurable improvements in lead generation and brand visibility. She repositioned the Sales Development Representatives team to enhance lead generation processes and shifted the digital demand generation strategy at SambaSafety to improve PPC, content marketing, and social media efforts. These initiatives have contributed to higher conversion rates and increased brand awareness.