Tyler Smith
About Tyler Smith
Tyler Smith is a Digital Marketing Director with extensive experience in optimizing marketing technology and executing growth strategies. He has held various roles in digital marketing across several companies, including Adaptiva and SambaSafety, and has a strong educational background in marketing and communication.
Current Role at SambaSafety
Tyler Smith serves as the Digital Marketing Director at SambaSafety since 2023. In this role, he focuses on enhancing the company's digital marketing strategies and optimizing marketing technology stacks. His expertise is aimed at improving marketing efficiency and supporting the company's growth objectives.
Previous Experience in Digital Marketing
Prior to his current position, Tyler worked at Adaptiva as Senior Manager of Digital Marketing from 2021 to 2023. He also held roles at Changepoint as Digital Marketing Manager from 2019 to 2021, and at HackerAgency as Digital Marketing Specialist from 2015 to 2018. These positions contributed to his extensive experience in digital marketing and strategic initiatives.
Educational Background
Tyler Smith completed his high school education at Bend Senior High School, earning a High School Diploma from 2004 to 2008. He pursued higher education at the University of Oregon, where he obtained a Bachelor of Science in Marketing from 2008 to 2012. Additionally, he studied at the Lundquist College of Business, achieving a Bachelor of Science in Business with a focus on Marketing.
Expertise in Marketing Strategy
Tyler specializes in stabilizing companies during periods of growth through strategic marketing initiatives. He has a proven track record in developing and executing go-to-market strategies tailored for growth-oriented companies. His skills include optimizing marketing technology stacks to enhance overall digital marketing efficiency.
Career Progression
Tyler's career began at Cheezburger, Inc., where he held multiple roles, including Product Manager and Operations Coordinator from 2013 to 2015. He then transitioned to Ookla as an Ad Operations specialist for a year in 2018. His diverse experiences across various companies have shaped his approach to digital marketing and strategic planning.