Annie Abate
About Annie Abate
Annie Abate serves as the Director of Business Insights at Sambazon, a position she has held since 2020. With a diverse background in marketing and sales across various companies, including Danone and Gallo Wine Company, she brings extensive experience in integrating consumer insights into business strategies.
Current Role at Sambazon
Annie Abate serves as the Director of Business Insights at Sambazon since 2020. In this role, she focuses on leveraging consumer insights to drive business strategies and enhance market positioning. Her experience in the beverage industry supports her efforts in understanding consumer behavior and trends.
Previous Experience at Danone
Annie Abate worked at Danone in various capacities from 2013 to 2019. She held the position of Associate Manager of Category Strategy and Insights for two years, followed by the role of Evian Customer Sales & Strategy Planner-West/Central Manager for another two years. Additionally, she served as Category Strategy and Insights Manager for two years from 2015 to 2017.
Experience in Sales Management
Annie Abate has a background in sales management, having served as Regional Sales Manager at Kona Deep for one year from 2019 to 2020. Prior to that, she worked at Gallo Wine Company in various roles, including District Manager and Sales Representative, contributing to her extensive experience in sales and market strategy.
Educational Background
Annie Abate earned her MBA in Marketing from the University of California, Irvine - The Paul Merage School of Business, completing her studies from 2011 to 2013. She also holds a Bachelor of Arts in Communication with a minor in Spanish from the University of Southern California, where she studied from 2002 to 2006.
Skills and Expertise
Annie Abate possesses strong skills in integrating marketing, advertising, promotion, and public relations functions based on consumer insights. She adapts quickly to fast-paced business environments and has demonstrated the ability to lead cross-functional teams independently. Her strong interpersonal, oral, and written communication skills enhance her effectiveness in her roles.