Cristiano Barbieri
About Cristiano Barbieri
Cristiano Barbieri serves as the Events Director at SAMBAZON, where he has worked since 2022, focusing on enhancing brand visibility through event management. He has a diverse background in marketing and management, with experience in various roles across Brazil and the United States.
Work at Sambazon
Cristiano Barbieri has been serving as the Events Director at Sambazon since 2022. In this role, he developed and implemented an annual Events Calendar that includes budgeting and negotiation of sponsorships to enhance brand visibility and engagement. He also coordinates with Omni-channel marketing and creative teams to establish effective workflows for contact capture and delivery assets at events. Additionally, he manages e-commerce consumer queries through Zendesk and developed inventory and product sales reports using Shopify and 3PL systems.
Previous Roles at Sambazon
Prior to his current position, Cristiano Barbieri worked as an Assistant Event Manager at Sambazon from 2018 to 2023. He also held the position of Ecommerce Warehouse Supervisor since 2020. His experience at Sambazon spans various roles that have contributed to his expertise in event management and e-commerce operations.
Background in Event Management
Cristiano Barbieri has extensive experience in event management, having led logistics for experiential programs and ensured seamless execution of product sampling and sales during events. He conducted post-event evaluations to measure effectiveness against brand objectives, focusing on cost, impact, and partnership goals. His background includes roles such as General Manager at Perform and Commercial Manager at KLEFER MARKETING ESPORTIVO.
Education and Expertise
Cristiano Barbieri holds a Master of Business Administration (MBA) from Fundação Getulio Vargas, where he studied Business Administration and Management from 2004 to 2005. He also earned a Bachelor's degree in Marketing Specialist from Escola Superior de Propaganda e Marketing in 2003 and a Bachelor's degree in Propaganda and Advertising from FACHA - Faculdades Integradas Helio Alonso from 1997 to 2000. His educational background supports his expertise in marketing and event management.
Career Progression
Cristiano Barbieri's career includes various roles in different organizations. He worked as a Senior Executive in Corporate Sales at Infoglobo from 2008 to 2010 and as a Commercial and New Business Director at Agencia Frog from 2011 to 2012. His experience also includes a position as Communication and Trade Marketing Manager at Sambazon/Tribal Açaí from 2007 to 2008. This diverse career path has equipped him with a broad skill set in marketing, sales, and event management.