Erin Lee
About Erin Lee
Erin Lee serves as the Senior Vice President of CPG Sales at Sambazon, where she has worked since 2019. With a background in joint business planning and marketing strategies, she has significantly contributed to product launches and strategic partnerships within the company.
Work at Sambazon
Erin Lee has served as the Senior Vice President of CPG Sales at Sambazon since 2019. In this role, she has been pivotal in driving sales initiatives and forming strategic partnerships through her expertise in joint business planning. Her contributions have been significant in launching new products, which have supported the company's growth in the Consumer Packaged Goods (CPG) sector. Prior to her current position, she held the role of Vice President for Food, Drug, and Mass channels at Sambazon from 2017 to 2019.
Education and Expertise
Erin Lee studied at the University of Southern California, where she earned a Bachelor of Arts in Communications and Spanish from 1989 to 1993. She furthered her education at the International Institute in Madrid, Spain, where she focused on Spanish language studies. Her academic background complements her professional expertise in marketing strategies and joint business planning, which she utilizes to enhance sales performance.
Background
Before her tenure at Sambazon, Erin Lee accumulated extensive experience in the food and beverage industry. She worked at PepsiCo as a Senior Account Executive for 12 years, from 1997 to 2009. Her career also includes roles at Kellogg Company and Nabisco Biscuit Company, where she held positions such as Account Manager and Sales Representative. Additionally, she operated as an Independent Consultant from 2010 to 2014.
Achievements
Throughout her career, Erin Lee has played a key role in launching new products, particularly during her time at Sambazon. Her strong background in joint business planning has been instrumental in forming strategic partnerships that contribute to the company's success in the competitive CPG market.