Jenna White
About Jenna White
Jenna White is a Senior Manager of Integrated Marketing at Sambazon, where she has worked since 2019. With a diverse background in marketing and project management, she has held various roles across multiple companies, demonstrating expertise in digital campaign analysis and media plan development.
Work at Sambazon
Jenna White has served as the Senior Manager of Integrated Marketing at Sambazon since 2019. In this role, she is responsible for trafficking creative assets, creating UTM parameters, and monitoring campaigns for accuracy. Her work involves analyzing digital campaigns using tools like Google Analytics and Adobe Omniture to measure success against key performance indicators (KPIs). She collaborates with various clients, including Irvine Company Apartments and Fresh Brothers, to develop tailored media plans that align with their marketing objectives.
Previous Employment Experience
Before joining Sambazon, Jenna White held several marketing positions. She worked as an Account Executive at USIM from 2016 to 2019, where she managed client accounts. Prior to that, she was a Marketing Manager at Zenith Education Group for one year. Jenna also gained experience as a Marketing Manager at Next Level Apparel for a brief period in 2013. Her earlier roles include Freelance Sourcing and Production Consulting at Axis Global Logistics and Marketing Production Project Manager at Print Media.
Education and Expertise
Jenna White studied at the Fashion Institute of Design & Merchandising (FIDM), where she earned an Associate of Arts degree in Apparel Manufacturing and Management from 2005 to 2007. She also completed her high school education at Northwood High School from 2001 to 2005. Her educational background complements her expertise in sourcing, negotiating, and production management, which are essential for her role in integrated marketing.
Skills and Tools Proficiency
Jenna White is proficient in various project management software, including Aprimo, Netsuite, and Full Circle. Her analytical skills are enhanced by her experience with digital marketing tools such as Google Analytics and Adobe Omniture. These skills enable her to effectively monitor and analyze marketing campaigns, ensuring they meet established KPIs. Her expertise in sourcing and production management supports her ability to build and implement comprehensive media plans.