Mari Laidlaw
About Mari Laidlaw
Mari Laidlaw serves as the Managing Director Europe at Sambazon, a position she has held since 2016. With a strong background in brand management and marketing strategy, she has contributed to the growth of innovative food products throughout her career.
Work at Sambazon
Mari Laidlaw has served as the Managing Director Europe at Sambazon since 2016. Based in London, United Kingdom, she has been instrumental in driving the company's growth in the European market. Her role involves overseeing operations, developing brand strategies, and enhancing market presence. Under her leadership, Sambazon has focused on expanding its innovative product offerings, particularly in the health and wellness sector.
Previous Experience in Marketing and Brand Management
Before joining Sambazon, Mari Laidlaw held several key positions in marketing and brand management. She worked as the Head of Marketing UK at Genius Foods from 2010 to 2015, where she contributed to the brand's visibility and market penetration. Prior to that, she was a Brand Manager at Morrison Bowmore Distillers Ltd from 2007 to 2010 and held a contract position at International Beverage from 2005 to 2007. Her diverse experience includes roles at Scottish Enterprise and Shaw Marketing and Design.
Education and Expertise
Mari Laidlaw studied at Queen Margaret University, where she earned a 1st Class (BA Hons) degree in Marketing & Business from 1999 to 2002. Her educational background provides a solid foundation for her extensive career in marketing and brand management. She possesses a strong expertise in developing creative and commercially driven brand strategies, particularly in the fast-moving consumer goods (FMCG) sector.
Achievements in Product Launches
Throughout her career, Mari Laidlaw has demonstrated a strong ability to launch and manage products in the FMCG sector. She played a key role in expanding the retail presence of a unique soft-serve coconut frozen yogurt product in the UK market. Her track record includes successfully leading teams in startup environments, focusing on innovative food products that align with health and wellness trends.