Sandra Higa
About Sandra Higa
Sandra Higa serves as the Director of Sales for the West region at SAMBAZON, a position she has held since 2020. She has previous experience as Regional Director of Special Markets at thinkThin and as Senior Account Manager at Mars Chocolate US.
Current Role at Sambazon
Sandra Higa serves as the Director of Sales for the West region at Sambazon. She has held this position since 2020, contributing to the company's sales strategies and regional market growth. Her role involves overseeing sales operations, managing client relationships, and driving revenue initiatives within the western United States.
Previous Experience at thinkThin
Prior to her current role, Sandra Higa worked at thinkThin as the Regional Director of Special Markets from 2015 to 2017. In this position, she was responsible for developing and executing sales strategies tailored to special market channels, enhancing brand visibility and market penetration.
Career at Mars Chocolate US
Sandra Higa spent 15 years at Mars Chocolate US, where she held the position of Senior Account Manager for the Club Channel from 1999 to 2014. Her responsibilities included managing key accounts, developing sales plans, and collaborating with cross-functional teams to achieve business objectives.
Education and Academic Background
Sandra Higa studied Communications at the University of California, Los Angeles. She also attended California State University, Long Beach, where she furthered her education. Her academic background in communications has supported her career in sales and marketing.