Shereen Elsammaa
About Shereen Elsammaa
Shereen Elsammaa serves as the Vice President of Integrated Marketing, bringing expertise in both B2B and B2C sectors, particularly in technology, consumer packaged goods, and manufacturing industries. She has held various marketing roles at notable companies, including SAMBAZON and The Coca-Cola Company, and is recognized for her ability to build collaborative relationships and develop effective marketing strategies.
Current Role at SAMBAZON
Shereen Elsammaa currently serves as the Vice President of Integrated Marketing at SAMBAZON, a role she has held since 2024. In this position, she utilizes her extensive experience in both B2B and B2C sectors to develop and implement marketing strategies that align with the company's goals. Her focus on integrated marketing allows her to leverage various channels and tactics to enhance brand visibility and engagement.
Previous Experience at SAMBAZON
Prior to her current role, Shereen Elsammaa worked at SAMBAZON as the Vice President of Brand Management from 2020 to 2024. During her tenure, she was responsible for overseeing brand strategy and management within the consumer packaged goods sector. Her leadership contributed to the development of compelling brand narratives and marketing initiatives that resonated with consumers.
Career Background in Marketing
Shereen Elsammaa has a diverse background in marketing, having held various positions across multiple industries. She worked at The Coca-Cola Company as a Brand Manager from 2012 to 2014, where she managed brand strategies in Cairo, Egypt. Additionally, she served as a Senior Product Marketing Manager at Arlon and as a Product Marketing Manager at Avery Products Corporation, further solidifying her expertise in product marketing.
Education and Expertise
Shereen Elsammaa earned her Bachelor of Business Administration from The American University in Cairo, specializing in Marketing and Management of Information Systems. Her educational background provides a solid foundation for her marketing strategies, particularly in technology, consumer packaged goods, and manufacturing industries. She is recognized for her strong skills in research and trend analysis.
Professional Relationships and Collaboration
Throughout her career, Shereen Elsammaa has been recognized for her ability to build productive relationships with peers, management, and partners. Her focus on enhancing team collaboration has been a key factor in her success across various roles. This collaborative approach has allowed her to thrive under pressure and effectively manage projects of varying sizes.