Valter Vale
About Valter Vale
Valter Vale is a Senior Global Marketing Manager with extensive experience in marketing and product management. He has successfully increased distribution and sales at Hurley Brazil and currently leads marketing initiatives at Sambazon.
Work at Sambazon
Valter Vale has served as the Senior Global Marketing Manager at Sambazon since 2017. In this role, he has been instrumental in launching three websites on the Magento 2 platform, specifically targeting the USA, UAE, and UK markets for direct-to-consumer sales channels. His efforts have contributed to enhancing Sambazon's online presence and expanding its market reach.
Previous Experience at Hurley Brazil
Prior to his role at Sambazon, Valter Vale worked at Hurley Brazil, where he managed marketing and product teams. He successfully increased distribution from 800 to 2500 retail locations, generating $20 million in sales in 2016. He implemented sustainability and innovation initiatives to promote eco-friendly practices within the product line and led the project for the first Hurley Nike SB flagship store in Barra Mall, Rio de Janeiro.
Education and Expertise
Valter Vale studied at University Anhembi Morumbi, where he earned a Bachelor in Business Administration with a focus on Marketing from 1994 to 1997. His educational background has provided him with a solid foundation in business and marketing principles, which he has applied throughout his career in various marketing roles.
Project Management Experience
Before joining Sambazon, Valter Vale worked as a Project Manager and Digital Marketing professional at SeedCMS from 2016 to 2017. In this position, he gained experience in managing digital marketing initiatives and project execution, further enhancing his skills in the marketing domain.
Collaboration with Athletes
During his tenure at Hurley Brazil, Valter Vale collaborated with world-class athletes and brand ambassadors. This partnership aimed to enhance Hurley's brand presence in Brazil, leveraging the influence of athletes to connect with the target audience and promote brand visibility.