Samara Lemon
About Samara Lemon
Samara Lemon serves as the Vice President of Marketing and Customer Experience at SamCart, where she leads a team focused on enhancing customer journeys and increasing retention. With extensive experience in marketing and customer success roles across various companies, she has developed strategies to acquire customers, maximize lifetime value, and improve product adoption.
Current Role at SamCart
Samara Lemon serves as the Vice President of Marketing and Customer Experience at SamCart, a position she has held since 2024. In this role, she leads a diverse team of marketers, customer success managers, and implementation experts. Her focus is on enhancing the overall customer journey and ensuring customer satisfaction.
Previous Experience at SamCart
Before her current position, Samara Lemon was the Vice President of Marketing at SamCart from 2022 to 2024. During this time, she developed strategies to efficiently acquire customers at scale and maximize customer lifetime value. She also enabled Professional Services to become a profit center by increasing opportunities to sell services.
Experience at Attindas Hygiene Partners
Samara Lemon worked at Attindas Hygiene Partners in various roles from 2017 to 2021. She served as the Senior Manager of Commercial Excellence for three years and as the Customer Marketing and Sales Operations Manager for eight months. In 2021, she held the position of Director, Global Commercial Excellence for eight months, focusing on improving customer satisfaction and retention.
Career at Dude Solutions
At Dude Solutions, Samara Lemon held several positions from 2013 to 2017. She began as a Marketing Communications Specialist, then progressed to Revenue Marketing Associate, and later became the Industry Marketing Manager. Her roles involved developing marketing strategies and enhancing customer engagement.
Educational Background
Samara Lemon studied at the University of Virginia, where she earned a Bachelor of Science degree. Her studies focused on Business, with a concentration in Marketing and Management, and she also completed a minor in Psychology. She attended the university from 2006 to 2010.