Carmen Maria Irazola Mac Donald
About Carmen Maria Irazola Mac Donald
Carmen Maria Irazola Mac Donald serves as the Director and Head of Global Marketing and Digital Strategy at Sanctuary Wealth in Miami, Florida. She has an extensive background in marketing, including a Master's degree in Fashion Marketing and Communication and an Executive Education in Advanced Digital Marketing.
Work at Sanctuary Wealth
Carmen Maria Irazola Mac Donald serves as the Director and Head of Global Marketing and Digital Strategy at Sanctuary Wealth. She has held this position since 2021, contributing to the company's marketing initiatives and digital strategy from Miami, Florida. Her role involves overseeing marketing operations and implementing strategies that enhance the company's global presence.
Education and Expertise
Carmen completed her Executive Education in Advanced Digital Marketing at Northwestern University's Kellogg School of Management in 2018. This program lasted for 11 months and equipped her with advanced skills in digital marketing strategies. Additionally, she holds a Master's degree in Marketing and Fashion Communication from IED, which she completed in 2009. She also studied at Universidad Peruana de Ciencias Aplicadas, further solidifying her educational background in marketing.
Background
Carmen Maria Irazola Mac Donald has a diverse background in marketing, with significant experience in both digital and traditional marketing strategies. Prior to her current role, she worked at Saga Falabella as Gerente de Marketing for eight years, from 2013 to 2021. Her experience at Saga Falabella provided her with a strong foundation in marketing management and strategy development.
Professional Experience at Saga Falabella
During her tenure at Saga Falabella, Carmen held the position of Gerente de Marketing. In this role, she was responsible for leading marketing initiatives and strategies for the company. Her eight years of experience at Saga Falabella contributed to her expertise in managing marketing teams and executing successful marketing campaigns.