Alison Babb (Mc Kinnie)
About Alison Babb (Mc Kinnie)
Alison Babb (Mc Kinnie) is a Senior Product Marketing Manager at Sandboxx, where she has worked since 2022. She specializes in bridging sales and product teams to create user-centric solutions and has a strong background in marketing and communications.
Work at Sandboxx
Alison Babb currently serves as the Senior Product Marketing Manager at Sandboxx, a position she has held since 2022. In this role, she acts as a bridge between the sales and product teams, focusing on delivering user-centric solutions. Her responsibilities include translating complex technical concepts into relatable stories for users. Prior to her current title, she worked as a Product Marketing Manager at Sandboxx for nine months in a remote capacity.
Education and Expertise
Alison Babb holds a Bachelor of Business Administration (BBA) in Marketing/Marketing Management from the University of Northern Iowa. She also earned a Master of Arts (MA) in Public Relations, Advertising, and Applied Communication from the University of Cape Town. Her educational background supports her expertise in developing buyer personas and conducting market and competitive research.
Background
Before joining Sandboxx, Alison Babb accumulated extensive experience in product marketing across various organizations. She worked at Pathfinder Systems Incorporated as a Product Marketing Manager from 2014 to 2018. She also served as a Product Marketing Manager at University of Iowa Health Care from 2018 to 2021 and at Trelora Real Estate from 2021 to 2022. Earlier in her career, she was a Communications Specialist at Rockwell Collins for five months in 2014.
Achievements in Marketing
Throughout her career, Alison Babb has successfully increased user retention, engagement, and conversion rates through multi-touchpoint nurture campaigns and paid marketing efforts. Her ability to connect with users and understand their needs has been a key factor in her marketing strategies.