Elena Di Palma
About Elena Di Palma
Elena Di Palma is the Web Content and Social Media Manager for Sandhills Italy, where she has worked since 2018. She has a background in digital marketing and content management, with previous roles at Microsoft and the University of Pavia.
Work at Sandhills Global
Elena Di Palma has been serving as the Web Content and Social Media Manager for Sandhills Italy since 2018. In this role, she is responsible for managing the online presence of the company, focusing on content creation and social media strategies. Her work involves collaborating with the design layout team and art director on advertising graphic design projects for both print and web. She also supports the IT team in the US and UK, assisting Italian customers with website development and e-commerce platform setup.
Previous Experience in Digital Marketing
Before joining Sandhills Global, Elena worked at Microsoft as a Digital Marketing Specialist and Web Content Editor from 2016 to 2017 in the Milan Area. Her responsibilities included developing digital marketing strategies and managing web content. Additionally, she held various positions at the University of Pavia, including Social Media Manager and URP infopoint, where she gained experience in communication and public relations.
Education and Expertise
Elena Di Palma studied at Europa Business School, where she completed a master's program in Social Media and Web Marketing in 2017. She also earned a degree in Communication and Media Studies from Università di Pavia, focusing on Multimedia and Professional Communication from 2009 to 2013. Furthermore, she studied illustration at Accademia Belle Arti Macerata, achieving a master 1 level in 2009. Her educational background supports her expertise in content management and digital marketing.
Background in Art and Communication
Elena has a strong background in art and communication, which influences her approach to content management. She worked at Skira editore as the person in charge of the bookshop for Skira publishing exhibitions at Palazzo Reale from 2013 to 2016. Additionally, she has experience in front office roles and as an English tutor at the University of Pavia. Her diverse experiences contribute to her creative perspective in managing web content and social media.