Sandy Marsico
About Sandy Marsico
Founder and CEO of Sandstorm Design
Sandy Marsico is the founder and CEO of Sandstorm Design, a company known for its focus on user-centered design and UX research. Under her leadership, Sandstorm Design has become a prominent player in integrating brand strategy with user experience. Marsico's innovative approach combines authentic brand storytelling with inclusive, accessible digital design, creating compelling digital interactions that cater to a diverse audience.
Advocate for 'Yes, And' Philosophy
Sandy Marsico strongly advocates for the 'yes, and' philosophy, a concept rooted in improvisational theater. This philosophy is central to her approach in business and design. She has written blog posts elaborating on how this positive, collaborative mindset can enhance brand strategy and foster a more inclusive work environment. Her commitment to this approach underscores her belief in collaborative and creative problem-solving.
User-Centered Design and UX Research
A key focus of Sandy Marsico's work is user-centered design and UX research. She emphasizes the importance of understanding user needs and behaviors to create more effective and engaging digital experiences. Her leadership at Sandstorm Design highlights a commitment to rigorous UX research methods and an inclusive design philosophy that prioritizes website accessibility and user satisfaction.
Leveraging AI for Social Good
Sandy Marsico is involved in initiatives that utilize AI for social good, with a particular focus on empowering Chicago youth. These initiatives aim to leverage technological advancements to create positive social impact, demonstrating her dedication to using technology in meaningful and impactful ways. Her work in this area reflects a broader commitment to social responsibility and community engagement.
Promoter of Website Accessibility and Inclusive Design
Sandy Marsico champions the importance of website accessibility and inclusive UX design. She promotes practices that ensure digital platforms are accessible to all users, regardless of their abilities. Through her work, she has consistently emphasized the necessity of creating inclusive environments in the digital space, advocating for design approaches that make technology more usable and accessible for everyone.