Laurie Archer, Cmp
About Laurie Archer, Cmp
Laurie Archer is a Global Events Manager with extensive experience in event planning and management. She has held various roles in notable companies, including Ingram Micro and Novell, and has successfully managed large-scale events and budgets.
Work at Sandvine
Laurie Archer serves as the Global Events Manager at Sandvine, a position she has held since 2022. In this role, she is responsible for overseeing the planning and execution of global events, ensuring they align with the company's strategic objectives. Her experience in managing large-scale events contributes to her effectiveness in this position.
Previous Experience in Event Management
Laurie Archer has extensive experience in event management across various organizations. She worked at Ingram Micro as an Event Services Planner from 2016 to 2021 and later as a Digital Marketing Manager until 2022. Prior to that, she held positions at Oticon, BlueCat, Cybermation, and Novell, where she managed events ranging from conferences to product launches.
Education and Certifications
Laurie Archer achieved the Certified Meeting Professional (CMP) designation in 2008, demonstrating her expertise in meetings management. She also obtained a Certificate in Digital Marketing from York University in 2020. Her educational background supports her professional roles in event planning and marketing.
Major Projects and Achievements
Throughout her career, Laurie Archer has managed significant projects, including a USA Users Conference for 5,000 attendees in Salt Lake City, Utah. She produced a three-day Users Conference in Amsterdam with 120 session tracks, achieving a 93% satisfaction rate from attendees. Additionally, she organized global incentive trips and the largest product launch in her company's history.
Budget Management and Coordination
Laurie Archer has demonstrated strong budget management skills, having managed a $5,000,000 budget for a major conference event. She coordinated logistics for high-profile entertainment industry names at various events, overseeing their travel, production setup, and onsite requirements.