Natalie Jacks
About Natalie Jacks
Natalie Jacks is an Account Based Marketing Manager at Sandvine, with a background in various marketing roles across notable companies. She holds certifications in Scrum and Inbound Marketing, and has a Bachelor of Arts in Advertising from the University of South Carolina.
Work at Sandvine
Natalie Jacks currently serves as the Account-Based Marketing Manager at Sandvine, a position she has held since 2021. In this role, she focuses on developing and implementing marketing strategies that target specific accounts to drive engagement and revenue. Her work involves aligning marketing efforts with sales initiatives to optimize results and enhance the company's market presence. Sandvine is known for its network intelligence solutions, and Jacks plays a crucial role in promoting these offerings.
Previous Experience in Marketing
Prior to her current role at Sandvine, Natalie Jacks accumulated extensive marketing experience across various organizations. She worked at Safe-Guard Products International as a Marketing Communications Consultant from 2019 to 2021, where she focused on enhancing brand communication strategies. Before that, she held positions at BitPay as a B2B Content Marketer, Terminus as a Customer Marketing Manager, and Worldpay as a Content Marketing and Social Media Manager. Her diverse background in marketing roles has equipped her with a comprehensive understanding of the industry.
Education and Expertise
Natalie Jacks earned her Bachelor of Arts degree in Advertising from the University of South Carolina, completing her studies from 2007 to 2011. In addition to her formal education, she holds certifications in Scrum and Inbound Marketing. These certifications reflect her expertise in agile methodologies and customer attraction strategies, which are essential in today’s dynamic marketing landscape. Her educational background and certifications contribute to her effectiveness in developing targeted marketing campaigns.
Digital Marketing Contributions
Throughout her career, Natalie Jacks has made significant contributions to digital marketing initiatives. She has implemented analytics tools to optimize website content and improve SEO, which enhanced online visibility and engagement for the organizations she worked with. Additionally, she has published articles on online marketing platforms, contributing to thought leadership in the field. Her efforts have included launching new websites and digital solutions, which have further strengthened the digital presence of her employers.
Understanding of B2B Buyer Journey
Natalie Jacks possesses a strong understanding of the B2B buyer journey, which allows her to effectively align marketing and sales efforts. Her experience in various marketing roles has provided her with insights into the needs and behaviors of B2B customers. This knowledge enables her to create targeted marketing strategies that resonate with potential clients and drive conversions. Her ability to bridge the gap between marketing and sales is a key aspect of her professional skill set.