Sacha De Groot
About Sacha De Groot
Sacha De Groot is a Public Relations Manager with extensive experience in strategic marketing and communications. She has worked in various roles across multiple organizations, including Sandvine, Sequentia Communications, and RIM, and holds degrees from the University of Waterloo and Schulich School of Business.
Work at Sandvine
Sacha De Groot has been serving as the Public Relations Manager at Sandvine since 2010. In this role, she is responsible for managing media relations and communicating the corporate vision to North American media outlets. Her tenure at Sandvine has spanned over 14 years, during which she has developed and managed strategic marketing and communications programs tailored to both corporate and client-based agency environments.
Education and Expertise
Sacha De Groot holds a Corporate Communications certificate from Seneca College, which she completed in 1997. She also studied Marketing Management at the Schulich School of Business at York University. Additionally, she earned an Honours Bachelor of Arts in English Literature from the University of Waterloo, where she studied from 1992 to 1996. Her educational background supports her expertise in media relations and strategic marketing.
Background
Before her current position at Sandvine, Sacha De Groot held various roles in public relations and communications. She worked as an Intern at Fleishman-Hillard in 1998 and later served as an Account and Media Relations Manager at Sequentia Communications from 2003 to 2007. In 2010, she briefly worked as a Communications Advisor at RIM. Her diverse experiences have contributed to her extensive knowledge in both independent and team-based work settings.
Achievements
Throughout her career, Sacha De Groot has developed and managed numerous strategic marketing and communications programs. Her work has involved enhancing strategic marketing efforts in both corporate and client-based environments. Her specialization in media relations has enabled her to effectively communicate corporate visions to various media outlets across North America.