Megha Balanadu
About Megha Balanadu
Megha Balanadu is a digital marketing professional specializing in demand generation and growth. With extensive experience across various companies, she focuses on account-based marketing strategies and has a strong background in data-driven marketing.
Work at Sanguine
Megha Balanadu has been employed at Sanguine since 2023, where she holds the position of Digital Marketing | Demand Generation and Growth. In this role, she focuses on implementing strategies that drive demand generation and support growth initiatives within the organization.
Current Role at Omnicell
Since 2022, Megha has worked at Omnicell as the Growth and Digital Marketing Manager. In this capacity, she is responsible for overseeing digital marketing efforts aimed at enhancing growth and optimizing marketing strategies to achieve business objectives.
Previous Experience at QIAGEN
Megha Balanadu worked at QIAGEN from 2019 to 2021, serving as a Digital Marketing Specialist and later as a Marketing Campaign Manager for Clinical Databases. Her roles involved developing and executing marketing campaigns to promote clinical database solutions.
Educational Background
Megha studied Telecommunications at Visvesvaraya Technological University, earning a Bachelor of Science degree from 2002 to 2007. She furthered her education at HubSpot Academy, where she completed the Inbound Content Marketing Certification in 2017. Additionally, she is currently pursuing a Digital Marketing Graduate Certificate Program at UC Berkeley Extension, focusing on Digital Marketing Strategies and Analytics.
Marketing Expertise and Specialization
Megha specializes in building account-based go-to-market strategies that enhance demand generation, revenue growth, and customer retention. She emphasizes the importance of personalized messaging and relevant channels in her marketing approach, utilizing MarTech tools to achieve these objectives.