Udith Wijethunga
About Udith Wijethunga
Udith Wijethunga serves as the Head of Sales and Marketing at Fonterra, where he has worked since 2012, primarily focusing on medical marketing. He has a diverse background in sales and marketing across various companies and holds an MBA in Business Administration.
Current Role at Fonterra
Udith Wijethunga serves as the Head of Sales and Marketing at Fonterra. He has been with the company since 2010, initially working as a Field Sales Manager for two years before transitioning to the role of Medical Marketing Manager in 2012. In his current position, he oversees Medical Marketing operations, focusing on advancing Fonterra's nutrition portfolio. His leadership has been pivotal in shaping marketing strategies and driving sales growth within the organization.
Previous Experience in Marketing and Sales
Prior to his current role, Udith Wijethunga gained extensive experience in various marketing and sales positions. He worked as a Market Manager at Emerchemie Nb (cey) Ltd from 2003 to 2008. Additionally, he served as a Freelance Trainer at Mcquire Rens & Jones from 2009 to 2014. His early career included a role as a Medical Promotions Delegate at GSK in the United Kingdom from 1996 to 2002, where he developed skills in medical marketing and promotions.
Educational Background
Udith Wijethunga holds a Master of Business Administration, which he earned from the Postgraduate Institute of Management between 2012 and 2014. He also studied at the Sri Lanka Institute of Marketing, focusing on Marketing, Business Management, Finance, and Human Resource Management from 2008 to 2011. His foundational education includes studying Biology at Ananda College, Colombo 10, from 1989 to 1994.
Contributions to Nutrition Portfolio
At Fonterra, Udith Wijethunga has been instrumental in driving the advance Nutrition portfolio at Fonterra Brands Lanka. His efforts have contributed to the development and promotion of nutritional products, aligning with Fonterra's commitment to health and wellness. His strategic approach has helped enhance the brand's presence in the market.
Professional Location
Udith Wijethunga has been based in Auckland, New Zealand, since at least 2012. His relocation has allowed him to contribute significantly to Fonterra's operations in the region, leveraging his expertise in sales and marketing to support the company’s growth and objectives.