Ashley Rose Barcia
About Ashley Rose Barcia
Ashley Rose Barcia is a Marketing Coordinator at SANS Institute, specializing in marketing strategy for the cybersecurity industry. She utilizes tools like Salesforce Marketing Cloud and Asana for project management and has a background in hairstyling and marketing education.
Current Role at SANS Institute
Ashley Rose Barcia serves as a Marketing Coordinator at SANS Institute, a position she has held since 2021. In this role, she focuses on marketing strategy for the Sponsorship Program, specifically targeting the cybersecurity industry. She oversees marketing efforts for both virtual and in-person events, including virtual webcast sessions that feature white papers and product reviews. Barcia engages in website development and supports events, ensuring effective communication and outreach.
Previous Experience at SANS Institute
Prior to her current role, Ashley Rose Barcia worked at SANS Institute as a Promotions Coordinator from 2020 to 2021 for five months. She also completed a six-month internship at the organization in 2020. During her time at SANS Institute, she gained experience in marketing strategies and event promotion, contributing to the organization's outreach and engagement efforts.
Education and Expertise
Ashley Rose Barcia studied Marketing/Marketing Management at Gwinnett Technical College from 2018 to 2021. This three-year program provided her with foundational knowledge and skills in marketing principles and strategies. Her educational background supports her current role in developing effective marketing campaigns and managing projects within the cybersecurity sector.
Previous Work Experience
Before her career in marketing, Ashley Rose Barcia worked as a Hairstylist at Bob Steele Salon in Alpharetta, Georgia, from 2015 to 2017. This two-year experience in the beauty industry equipped her with customer service skills and an understanding of client engagement, which she applies in her current marketing roles.
Technical Skills and Tools
Ashley Rose Barcia utilizes Salesforce Marketing Cloud for email campaigns and Asana for project marketing management in her current position. She employs Adobe InDesign and Illustrator for creative design and production tasks, enhancing the visual aspects of her marketing efforts. Her technical skills enable her to effectively manage marketing projects and create engaging content.