Deb Oenning
About Deb Oenning
Deb Oenning serves as the Chief Marketing Officer at SANS Institute, having previously held significant marketing roles at IBM and Sterling Commerce. With a strong background in marketing strategy and digital sales, she has driven substantial revenue growth and brand development throughout her career.
Current Role at SANS Institute
Deb Oenning serves as the Chief Marketing Officer at SANS Institute, a position she has held since 2021. In this role, she is responsible for overseeing the marketing strategies and initiatives that promote the organization's mission in cybersecurity education and training. Her leadership aims to enhance brand visibility and engagement within the cybersecurity community.
Previous Experience at IBM
Deb Oenning held various significant roles at IBM from 2015 to 2021. She served as Director of IBM Systems WW Demand Generation from 2015 to 2017, followed by a promotion to Vice President of IBM Systems Americas Marketing from 2017 to 2020. In her final role at IBM, she was the Vice President of IBM Cognitive Systems Global Marketing for one year. Throughout her tenure, she focused on enhancing marketing strategies and driving revenue growth.
Education and Expertise
Deb Oenning studied at Lamar University, where she earned a Bachelor of Business Administration (BBA) with a focus on Marketing. Her educational background provides a strong foundation for her extensive career in marketing and demand generation within the technology sector.
Achievements in Marketing Strategy
During her time at IBM, Deb Oenning redefined the brand's go-to-market strategy, leading to a 300% increase in Infrastructure as a Service (IaaS) signings. She also built and integrated a digital sales model that generated over $165 million in digital sales revenue across various global regions. Additionally, she assembled a global campaign and events team that delivered a $10 billion marketing pipeline and $3 billion in total win revenue through multi-channel campaigns.
Career at Sterling Commerce
Before her tenure at IBM, Deb Oenning worked at Sterling Commerce as Executive Director of Americas Marketing & Operations from 2004 to 2010. In this role, she was responsible for overseeing marketing operations and strategies across the Americas, contributing to the company's growth and market presence.