Joel Anker
About Joel Anker
Joel Anker serves as the Director of Digital Marketing and Platforms at SANS Institute, a position he has held since 2015. He has over two decades of experience in digital marketing, having previously worked at companies such as AT&T, INTTRA, and RMG Connect - JWT.
Work at SANS Institute
Joel Anker has been serving as the Director of Digital Marketing and Platforms at SANS Institute since 2015. In this role, he is responsible for overseeing the digital marketing strategies and platforms that support the organization's mission. His tenure at SANS Institute has lasted for nine years, during which he has contributed to the development and execution of various digital marketing initiatives.
Previous Experience in Digital Marketing
Prior to his current position, Joel Anker held several significant roles in digital marketing. He worked as the Sr. Director of Digital Marketing at INTTRA from 2010 to 2014, where he focused on enhancing digital marketing strategies. Before that, he was the Director of Account Management at iMarketing LTD from 2008 to 2010, and he served as an Account Director and Digital Strategist at RMG Connect - JWT from 2007 to 2008.
Career at AT&T
Joel Anker began his career at AT&T, where he worked for a total of eight years from 1989 to 1997. He held the position of Sales Manager before transitioning to Global Sales Manager from 1995 to 1997. His experience at AT&T provided him with a strong foundation in sales and marketing within a large corporate environment.
Education and Expertise
Joel Anker studied at Cornell University, where he earned a Bachelor of Science degree in Engineering from 1985 to 1989. He later attended Rutgers University, achieving an MBA in Marketing from 1992 to 1995. His educational background complements his extensive experience in B2B and B2C digital marketing strategies, marketing automation tools like Eloqua, and CRM and loyalty marketing strategies.
Digital Marketing Skills
Joel Anker possesses specialized skills in various aspects of digital marketing. He has led initiatives in programmatic online and social media marketing and has expertise in developing marketing processes that integrate across all digital touchpoints. His strong background in CRM and loyalty marketing strategies further enhances his capabilities in the digital marketing landscape.