Melanie Braddock, MBA
About Melanie Braddock, MBA
Melanie Braddock is a Marketing Manager specializing in Live Event Campaigns at SANS Institute, where she has worked since 2023. With a background in digital marketing and a strong focus on storytelling, she has held various marketing roles in organizations such as First Florida Credit Union and Cox Media Group.
Current Role at SANS Institute
Melanie Braddock serves as the Marketing Manager for Live Event Campaigns at SANS Institute. She has held this position since 2023 in Jacksonville, Florida. In her current role, she focuses on developing and executing marketing strategies for live events, leveraging her extensive experience in digital marketing.
Previous Experience at SANS Institute
Prior to her current role, Melanie worked at SANS Institute as a Campaign Generalist Manager from 2022 to 2023. During her tenure, she was involved in various marketing initiatives aimed at enhancing campaign effectiveness. Additionally, she served as the Regional Marketing Manager from 2021 to 2022, contributing to regional marketing strategies.
Digital Marketing Background
Melanie has a strong background in digital marketing, having worked as the Digital Marketing Manager at First Florida Credit Union from 2019 to 2021. In this role, she focused on enhancing the organization's digital presence and marketing efforts. Her experience also includes working as an Event Marketing Assistant at Cox Media Group in 2013.
Education and Qualifications
Melanie Braddock earned her Bachelor of Science in Business Administration, Magna Cum Laude, from the University of Central Florida, completing her studies from 2011 to 2014. She furthered her education by obtaining a Master of Business Administration (MBA) from the same institution, which she completed from 2016 to 2019.
Specialization in Marketing Strategies
Melanie specializes in revitalizing under-performing social media profiles and has a strong focus on storytelling and empathic leadership. Her approach to marketing combines creativity with data-driven strategies, allowing her to effectively engage audiences and enhance brand presence.