Elif Ergün
About Elif Ergün
Elif Ergün is a Marketing and Communications Associate at SAP Fioneer, where she develops marketing strategies that support the company's vision in financial services software. With a background in psychology, she enhances brand presence and contributes to discussions on ESG technology and AI in the financial sector.
Work at SAP Fioneer
Elif Ergün serves as a Marketing and Communications Associate at SAP Fioneer since 2021. In this role, she contributes to the development of marketing strategies that align with the company's vision to become a leading global provider of financial services software solutions. Ergün plays a key role in enhancing the brand presence of SAP Fioneer through innovative communication initiatives, focusing on effective outreach and engagement.
Previous Experience at SAP
Prior to her current position, Elif Ergün worked at SAP as a Working Student in Global Employee Communications from 2018 to 2021. This three-year experience took place in Walldorf, Baden-Württemberg, Germany. During this time, she gained valuable insights into corporate communication strategies and employee engagement practices, which have informed her current work in marketing.
Education and Expertise
Elif Ergün holds a Bachelor's degree in Psychology from Heidelberg University. Her academic background provides her with a strong understanding of consumer behavior, which she applies to improve marketing communications. This expertise is particularly beneficial in her role at SAP Fioneer, where she focuses on aligning marketing strategies with consumer insights.
Contributions to ESG Technology and AI
Elif Ergün actively writes blog posts on topics related to ESG technology and artificial intelligence in the financial sector. She explores the use of AI for enhancing ESG reporting and compliance, contributing to discussions on the integration of ESG into core banking operations. Her analysis includes strategic decisions regarding ESG technology for banks, such as the buy vs. build approaches, and the role of AI in sustainability reporting.