Kelli Flaherty
About Kelli Flaherty
Kelli Flaherty serves as the Director of Digital and E Commerce at Sarnova, where she has worked since 2022. She holds a Bachelor of Fine Arts in Graphic Design from the Pennsylvania College of Art and Design and has extensive experience in ecommerce strategy and digital marketing.
Work at Sarnova
Kelli Flaherty has been with Sarnova since 2019, holding various positions that reflect her expertise in digital and eCommerce. She currently serves as the Director, Digital and eCommerce, a role she has occupied since 2022. In this position, she is responsible for developing and implementing the long-term eCommerce vision and strategy for Sarnova's Bound Tree, EMP, and Tri-anim brands. Prior to her current role, she was a Senior Manager, Digital from 2020 to 2022, and a Senior Marketing Manager from 2019 to 2020. Her work focuses on enhancing the customer journey and driving conversions through eCommerce platforms.
Education and Expertise
Kelli Flaherty studied at the Pennsylvania College of Art and Design, where she earned a Bachelor of Fine Arts (B.F.A.) in Graphic Design from 2002 to 2005. Her educational background has equipped her with a strong foundation in design principles, which she applies in her current role. Flaherty possesses a comprehensive skill set that includes UX/UI design, SEO/SEM, analytics, and customer research, enabling her to effectively lead eCommerce initiatives.
Background
Before joining Sarnova, Kelli Flaherty worked at Bound Tree Medical as a Graphic Designer from 2006 to 2011. This role provided her with valuable experience in design and marketing, which she later leveraged in her positions at Sarnova. Her career trajectory reflects a consistent focus on digital marketing and eCommerce, culminating in her current leadership role.
Achievements in E-Commerce Strategy
In her role at Sarnova, Kelli Flaherty has successfully led eCommerce re-platforms and collaborated with IT and Marketing teams to drive innovation in the B2B eCommerce sector. She leads a team that includes Digital Merchandisers and Product Owners, focusing on conversion optimization and enhancing self-service and order tracking capabilities for customers. Her strategic initiatives aim to improve the overall customer experience and increase utilization of eCommerce websites.