Sahr Saffa
About Sahr Saffa
Sahr Saffa is a Product Marketing Manager and founder of C-Tribe Society, based in Edmonton, Canada. With extensive experience in marketing and community building, Saffa has held various leadership roles across multiple organizations, focusing on enhancing business acumen among emerging Black leaders in Canada.
Work at Sauce Labs
Sahr Saffa currently serves as the Product Marketing Manager at Sauce Labs, following the acquisition of AutonomIQ. He has held this position since 2021 in Austin, Texas. In this role, he focuses on developing marketing strategies that enhance the visibility and adoption of Sauce Labs' software testing tools.
Current Roles and Contributions
In addition to his role at Sauce Labs, Sahr Saffa is actively involved in several organizations. He is a Coach and Facilitator at the Black Business Ventures Association since 2021, and a Black Wealth Club Fellow since 2022. He also participates in the Black Talent Initiative as a member of the Data and Technology Sub Committee, contributing to initiatives that support Black professionals in Canada.
Previous Experience and Entrepreneurship
Sahr has a diverse background in entrepreneurship and marketing. He founded C-Tribe Society in 2017 and previously held leadership roles at AutonomIQ, including Head of Digital Marketing and VP of Canadian Operations. He also co-founded Intangible Properties Exchange Inc (IPEX) and served as CEO of Cappsule. His experience includes building communities and enhancing marketing strategies for various tech companies.
Education and Expertise
Sahr Saffa studied Business Economics and Law/Marketing at the University of Alberta, where he earned a Bachelor of Commerce (BCom). He also attended Louis St. Laurent. His educational background supports his expertise in product marketing and community building, particularly in diverse and innovative environments.
Achievements and Initiatives
Sahr has organized the C-Tribe Festival + Conference, which attracted over 3000 guests from eight different countries. He played a significant role in the marketing strategy of AutonomIQ, contributing to its recognition as the highest-rated xpath tool in the Google Chrome Store. His involvement in the Black Wealth Club focuses on enhancing leadership skills among emerging Black leaders in Canada.