Atanu Roy
About Atanu Roy
Atanu Roy serves as the Head of Digital Experience at Save the Children UK, a position he has held since 2017. He has extensive experience in digital roles within the organization, including positions as Digital Producer, Interim Director of Digital, and Senior Digital Editor.
Current Role at Save the Children UK
Atanu Roy serves as the Head of Digital Experience at Save the Children UK since 2017. In this role, he focuses on enhancing the digital interactions and overall user experience for the organization. His leadership in digital strategy aims to improve engagement and support the organization's mission through effective digital solutions.
Previous Positions at Save the Children UK
Atanu Roy has held multiple positions at Save the Children UK. He worked as a Senior Digital Editor from 2011 to 2013, followed by roles as Digital Experience Manager from 2015 to 2016, Deputy Head of Digital Experience from 2016 to 2017, and Interim Director of Digital from 2018 to 2019. His diverse experience within the organization has contributed to his expertise in digital strategy and user experience.
Education and Professional Certifications
Atanu Roy studied at the University of Exeter, where he earned a degree in Economics and Politics. He also completed a certification from the User Experience Professionals Association (UXPA), achieving the Certified Professional for Usability and User Experience – Foundation Level (CPUX-F). This educational background supports his work in digital experience and user-centered design.
Key Contributions and Initiatives
Atanu Roy has made significant contributions to Save the Children UK, including developing an Agile narrative for a senior leadership group, which was implemented organization-wide. He also initiated an optimization testing program that projected an income uplift of £500K through improved conversion rates in 2020. Additionally, he led the development of an audience-first customer experience methodology.