Francesca Savage
About Francesca Savage
Francesca Savage serves as the Head of Marketing for Fundraising Campaigns at Save the Children UK, where she leads a team of 20 and manages marketing budgets up to £41 million. With over 13 years of experience in customer lifecycle management, she has successfully delivered integrated marketing campaigns, including the notable Christmas Jumper Day event.
Current Role at Save the Children
Francesca Savage serves as the Head of Marketing - Fundraising Campaigns at Save the Children UK. In this role, she manages a team of 20 individuals and is responsible for delivering integrated marketing campaigns during the festive season. Her efforts have contributed to raising £5.5 million through notable initiatives such as the Christmas Jumper Day campaign. She has been in this position since 2021.
Previous Experience at Save the Children UK
Francesca Savage has held multiple roles at Save the Children UK from 2013 to 2021. She began as a Challenge Events Executive and progressed to Senior Challenge Events Executive, Direct Marketing Manager (Supporter Retention) - Interim, Supporter Experience Manager, and Senior Marketing Manager. Her experience spans various aspects of direct marketing and supporter retention, contributing to her expertise in fundraising and marketing strategies.
Work History Prior to Save the Children
Before her tenure at Save the Children UK, Francesca Savage worked in various roles that contributed to her marketing and fundraising expertise. She was a Fundraising Assistant at London's Air Ambulance from 2010 to 2011 and served as Events Coordinator at Scope from 2011 to 2013. Additionally, she worked at Sunsail in Turkey from 2006 to 2008, where she held various roles.
Education and Qualifications
Francesca Savage studied at the University of Leicester, where she earned a Bachelor of Arts - BA Hons in History of Art from 2005 to 2009. She also studied at Université de Montpellier, focusing on Humanities/Humanistic Studies from 2007 to 2008. Her educational background supports her career in marketing and fundraising.
Expertise in Marketing and Fundraising
Francesca Savage has over 13 years of experience in marketing, focusing on the full customer life cycle, including acquisition, retention, and customer experience. She has a proven track record of managing marketing budgets up to £41 million, demonstrating her capability in executing large-scale fundraising campaigns and marketing strategies.