Kate Avenell
About Kate Avenell
Kate Avenell serves as the Head of Retail Development at Save the Children UK, a position she has held since 2019. With a background in visual merchandising across various companies, she has accumulated over a decade of experience in the retail sector.
Current Role at Save the Children UK
Kate Avenell serves as the Head of Retail Development at Save the Children UK, a position she has held since 2019. In this role, she is responsible for overseeing the retail strategy and development initiatives that support the organization's mission. Additionally, she has been the Head of Visual Merchandising at Save the Children UK since 2015, where she focuses on enhancing the visual presentation of retail spaces to drive engagement and sales.
Previous Experience in Visual Merchandising
Prior to her current roles, Kate Avenell gained extensive experience in visual merchandising across various companies. She worked at Crocs, Inc. as the European Senior Visual Merchandising Manager from 2012 to 2015, where she managed visual strategies in the Amsterdam area. Before that, she served as the Visual Merchandising Manager at Liz Earle Beauty Co. Limited from 2010 to 2012 and held the position of Area VM at The White Company from 2004 to 2006.
Education and Qualifications
Kate Avenell studied at the University College for the Creative Arts, where she earned a BA (Hons) in Fashion Journalism from 2001 to 2004. This educational background provided her with a strong foundation in fashion and retail, contributing to her expertise in visual merchandising and retail development.
Career Progression in Retail
Kate Avenell's career in retail includes significant roles that highlight her expertise in visual merchandising. After her tenure at The White Company, she worked at Oasis Stores Ltd. as the International VM Manager from 2007 to 2009 and at Arcadia Group Ltd as an International VM for a brief period in 2009. Her diverse experience in various retail environments has equipped her with a comprehensive understanding of the industry.