Lesley Braden
About Lesley Braden
Lesley Braden is the Legacy Marketing Manager at the Mental Health Foundation, where she has worked since 2010. She has extensive experience in events fundraising and donor acquisition across multiple channels.
Work at Mental Health Foundation
Lesley Braden has served as the Legacy Marketing Manager at the Mental Health Foundation since 2010. In this role, she focuses on strategic development and relationship fundraising. Her responsibilities include overseeing initiatives that enhance donor engagement and retention, ensuring that the foundation's legacy marketing efforts align with its mission to support mental health awareness and services.
Experience at Save the Children
Prior to her current position, Lesley Braden worked at Save the Children as a Supporter Retention Executive from 2002 to 2009. During her seven years in this role, she was based in London, Greater London, United Kingdom. Her work involved developing strategies to retain supporters and enhance their engagement with the organization.
Expertise in Donor Acquisition
Lesley Braden possesses expertise in donor acquisition through multiple channels. Her experience includes street fundraising, door-to-door campaigns, payroll giving, inserts, and door drops. This diverse skill set enables her to implement effective strategies for reaching potential donors and increasing contributions to the organizations she supports.
Background in Events Fundraising
Lesley Braden has a strong background in events fundraising. This experience contributes to her overall proficiency in developing fundraising strategies that engage donors and promote participation in various initiatives. Her knowledge in this area supports her role in legacy marketing and relationship building.